About Us

Deborah Knoke

Pam Down-Ferrari


Deborah brings to White Waratah Promotions a very diverse portfolio of proven, practical work experience, friendship, creativity and work ethics.

Pam's experience in tourism spans more than
30 years working extensively in marketing,
planning and product development.

Overview of Skills and Experience

Pam and Deborah both have extensive experience in management, marketing, events and training.
Pam’s specialist field is in tourism and marketing while Deborah’s career has focused on environment promotion and awareness, sustainability, agritourism and community development.

Pam’s specialist experience and skills include:
Over 30 years’ experience in the tourism industry including all forms of marketing, planning, product development and event co-ordination.
Extensive knowledge and understanding of all sectors of the tourism industry particularly at regional and state levels.
Experienced in all forms of planning including business, strategic and marketing plans from research and workshop facilitation stages to the preparation of final documents.
Development of promotional literature.
Tourism product development.

Deborah’s specialist experience includes:
Event creation, implementation, co-ordination and management.
OHS and risk management.
Development of community nurseries/gardens and farmers markets.
Local government liaison.
Project management of bush regeneration and permaculture programs.
Development of farmgate programs and farmers markets.

Both have experience in:
All aspects of management.
Training and workshop facilitation including course and training resource development.
Staff and volunteer management, rostering and training.
Management of visitor services, related retailing and customer service.
Promotional displays.
Tour development and co-ordination.

We have both worked in marketing and management areas of community based and volunteer organisations assisting them in all aspects of their organisation.
We have advanced skills in communication and computer programs.
We enjoy a personal and business relationship and as a team are organised and dedicated to the task at hand with the determination and enthusiasm to complete projects by setting priorities and giving attention to detail.

We have an exceptional rapport with tourism operators in the Wollondilly and the surrounding regions as well as being able to establish relationships with people at all levels of business and society.
On a personal level Deborah is an artist and artisan and Pam is a writer and book reviewer.
We pride ourselves on becoming an integral part of our client’s team.